Director, Digital Engagement * Work from home

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world’s largest humanitarian network?**** As a condition of employment with American Red Cross, you are required to provide proof that you are fully vaccinated for COVID 19 or qualify for an exemption, except in states where it is prohibited by law. Accordingly, employment is conditioned on providing proof of vaccination or having an approved exemption prior to starting employment **** Join us-Where your Career is a Force for Good!Job Description:WHY CHOOSE US?As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.At the American Red Cross, your uniqueness can shine!WHAT YOU NEED TO KNOW (Job Overview):The Director, Digital Engagement is accountable for the strategy, roadmap development and implementation, and ongoing maintenance of digital engagement platforms, including managing a cross functional support, budgets, and marketing plans to drive blood donor engagement, appointments, and long-term retention.WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities):Provides strategic planning and direction for digital platforms that support the recruiting, engagement and retention of blood donors. This includes the Blood Services website, blood donor app, blood drive sponsor portal, donor loyalty platform, and other related platforms, as well as, interaction between front end systems and the direction, strategy and roadmap for the supporting CRM and other enterprise systemsWorks with Marketing managers to understand new initiatives and strategies that require support or enablement via donor-facing platformsManages a cross-functional team in a highly matrixed environment across the Red Cross enterprise to develop and drive implementation of the digital roadmap, including IT scrum team resources, partner teams for testing, optimization, and analytics, SEO optimization, and content creation.Manages a team of digital product managers to maintain the website, app, and related platforms and works cooperatively across the organization, IT and outside vendors/partners. Oversees and directs the work of an IT scrum team.Monitors and analyzes overall digital performance and identifies, prioritizes and executes on opportunities for improvement in market effectiveness.Serves as a digital ambassador to ensure that innovative digital capabilities are identified, evaluated and road-mapped; develops business cases to support important enhancementsContinuously evaluates the effectiveness of the conversion funnel(s) to drive improvements.Supports the online needs of all Biomedical Services units, including Hospital Sales & Marketing, Medical Office, Direct Patient Care Services, Quality and Regulatory Affairs, Donor Recruitment, and others as appropriate.Ensures compliance with Quality and Regulatory requirementsOversees third party contracts and vendors supporting our donor-facing digital platformsKeeps abreast of current digital best practices and the use of digital recruitment tools and technologies to support innovation at the American Red Cross.Drives the analytical framework to optimize digital conversionsWHAT WILL GIVE YOU THE COMPETITIVE EDGE (Preferred Qualifications):Bachelor’s Degree in Marketing, Business Administration or related field required.Minimum of 7 years experience in Digital Marketing Systems.Minimum 5 years of supervisory experience.Experience working in a digital product owner role in an agile environment.Experience in UX design, conversion flow optimization, managing transactional web applications and a solid understanding of APIs, roadmap prioritization, and scrum team oversight.Experience in managing a complex large-scale website and understanding of technologies and processes involved in running web and mobile apps at scale. Knowledge of DevOps is helpful.Experience with Adobe platforms (AEM, Analytics, Target), JIRA and Confluence preferred.Strong results focus.Leadership and team building ability.Demonstrated research and analytical skills.Demonstrated ability to think strategically – and implement a tactical plan.Vendor and Portfolio Management SkillsAbility to work under pressure in a dynamic and multidimensional environment.Excellent written and oral communication skills, including strong interpersonal and presentation skills.Experienced in dealing with ambiguity and delivering under deadlines.Knowledge of Red Cross structure and operations preferred.BENEFITS FOR YOU:We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.* Medical, Dental Vision plans* Health Spending Accounts & Flexible Spending Accounts* PTO + Holidays* 401K with 4% match* Paid Family Leave* Employee Assistance* Disability and Insurance: Short + Long Term* Service Awards and recognitionThe salary range for this position is: $100,000 – $120,000Note that the American Red Cross sets salary ranges aligned to a specific geographic location in which the job or employee resides. The stated salary range in this posting is an average and may not be reflective of your individual circumstances. We will review specific salary information at the time of phone screening based upon your location.The American Red Cross is a diverse nonprofit organization that creates a culture of collaboration and team spirit. We offer our employee’s a competitive salary, wide range of generous benefits including health, dental, vision, life and disability insurance; flexible spending accounts; 401K retirement plan with match; paid time off, holidays and floating holidays. Also, we encourage professional development and provide growth opportunities. To be considered for this position, please visit to apply.*LI-JG1Apply now! Joining our team will provide you with the opportunity to make a difference every day.The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.Interested in Volunteering?Life’s emergencies don’t stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.Visit to learn more, including our most-needed volunteer positions.To view the EEOC Summary of Rights, click here: Summary of Rights