Director of Membership

National Athletic Trainers’ AssociationMetro Dallas Area (hybrid work environment)The Moran Company is pleased to partner with the National Athletic Trainers’ Association to conduct a national search for the organization’s next Director of Membership.Organization BackgroundThe (NATA) is the professional membership association for certified athletic trainers and others who support the athletic training profession. Founded in 1950, NATA represents more than 38,000 members worldwide today. The majority of certified athletic trainers choose to be members of NATA to support their profession and to receive a broad array of membership benefits. The NATA national office currently has more than 40 full-time staff members who work to support NATA’s mission.Position SummaryThe National Athletic Trainers’ Association (NATA) is seeking a strategic, creative member-centric professional to lead the membership function and team and to advance the association’s mission to represent, engage, and foster the continued growth and development of the athletic training profession and athletic trainers as unique health care providers.The Director of Membership develops and implements analytics‐driven membership sales and business development strategies to drive revenue goals and outcomes. The position is responsible for overseeing all aspects of membership acquisition, engagement, retention, and business development for NATA. This role develops and implements strategies to attract new members, enhancing and promoting member benefits and services to address current and impending member needs, ensuring high levels of member satisfaction, and leading overall Business Development strategy to grow media sales and corporate sponsorship.A member of the NATA leadership team, the Director of Membership serves as a key influencer between internal departments to lead initiatives that drive member satisfaction and outcomes. In addition, this position works closely with marketing and communication on messaging and campaign initiatives to achieve membership goals. The Director of Membership manages a team of 7, all of whom operate in a hybrid work environment. This position is expected to be located in the Dallas metropolitan area.ResponsibilitiesMembership AcquisitionEstablish value propositions that address member needs and achieve recruitment goalsDevelop and execute strategies to attract new members, including targeted marketing campaigns, outreach initiatives and networking opportunitiesConduct market research to identify potential target audiences and explore new channels for membership growthCollaborate with other departments to develop compelling membership resources and pricing structuresTrack and analyze membership trends, adjusting acquisition strategies as neededMembership Engagement and RetentionPartner with Director of Marketing & PR to develop targeted value-driven messaging that enhances retention and engagementLeverage predictive analytics to forecast future outcomePartner with departments to develop and implement programs to enhance member engagement based on member dataDevelop, adopt and/or deliver membership benefits, services and experiences that align with member needsRegularly assess and quantify member experience, engagement, and satisfaction to inform strategy and address issues or concernsDatabase ManagementMaintain an accurate and up-to-date membership database, including member profiles, contact information, and membership statusWork with IT to streamline and ensure process and practice efficiencyGenerate regular reports on membership statistics, including growth rates, retention rates, demographic data and projected trendsUtilize data analysis to identify trends and opportunities for enhancing membership engagement and retentionEnsure compliance with data protection regulations and maintain the security and confidentiality of member informationBusiness DevelopmentAdvise and oversee the development and implementation of a comprehensive business development strategy aligned with overall organization goals and objectivesSet key performance indicators (KPIs) and metrics to measure the effectiveness of business development initiativesMonitor and analyze market trends, competitive activities, and customer feedback to identify areas for improvementProvide input and market insights to sales manager to ensure alignment with customer needs, market trends and opportunityPrepare and present regular progress reports, sales forecast, and business development updates to senior leadershipEstablish annual business development revenue goals based on market opportunityCollaboration and LeadershipWork closely with cross-functional teams, including marketing, education, events, and finance, to lead and coordinate membership-related activitiesManage a staff team of 7. Provide leadership and guidance to membership, sales staff and volunteers, fostering a positive and productive outcomes-driven work environmentIdentify and nurture new collaborations and relationships that support new member benefits and enhance value. Collaborate with the executive team to develop, lead, and implement long-term membership strategies and goalsStay informed about industry trends and best practices in membership management, applying innovative approaches to enhance the membership experienceEstablish annual membership recruitment and retention revenue goalsLiaison to one or more volunteer committeesStrong organizational and project management skills, with the ability to prioritize tasks and meet deadlinesLeadership experience and the ability to motivate and inspire a team and peersKnowledge of relevant industry regulations and data protection policiesSkills And QualificationsBachelor’s degree in business, sales, marketing, communications, or a related fieldSeven plus years proven experience growing membership, recruitment, and engagement, preferably in a professional association, nonprofit organization, or similar settingFive plus years’ experience managing teamsAnalytics mindset and the ability to utilize data to drive decision-makingStrong knowledge of membership acquisition and retention strategiesExcellent interpersonal and communication skills, with the ability to influence and build relationships across generations that drive outcomes with a diverse range of individualsProficiency in using membership management software and databasesCompensation And BenefitsThe salary range for this position is $110,000 – $120,000 depending on qualifications and experience. Benefits include a full range of health insurance (medical, dental, vision, and prescription), pension plan, retirement contributions, disability insurance, life insurance, generous paid time off, and other benefits.NATA is an Equal Opportunity Employer.Application ProcessThe search for the National Athletic Trainers’ Association is being conducted by The Moran Company. To apply, submit a cover letter and resume to John Gravley, The Moran Company. The resume should be chronological and include all professional education and experience, dates of employment (month and year), position/title, and organization names.Powered by JazzHRMtw1TGaJ9d
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