Director, Partner Marketing

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world’s most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata. We know that diverse teams win and are fully committed to selecting leaders and employees that represent the markets in which we operate. We are led by our co-founder, Tarek Sherif, and have global operations in US, Europe and Asia with over 2000 employees.Your Mission:The Director, Partner Marketing is responsible for creating, executing, and measuring demand generation and relationship building programs that drive sales and consumption of Medidata’s solutions for the Life Sciences industry. This position works closely with our North America Partner Sales organization to craft marketing programs targeted specifically for our Partner customers and prospects. It will require exceptional creativity, the ability to innovate and scale, top notch networking skills, and a “hands-on” approach to accomplish the work.Establish relationships with Partner Account Managers and educate them on the role of marketing within their territories and select strategic accountsCreate marketing plans by engaging Partner Sales in annual and quarterly planning to determine programs, activities, and assets to achieve business and revenue goalsExecute Partner focused demand generation programs and integrated marketing campaigns utilizing a variety of techniques including email, webinars, social media initiatives, and digital/inbound marketing programsEstablish ABM programs, including account selection, account research and planning, as well as defining ABM specific metrics and dashboardsIdentify the most effective value prop, marketing messages, materials, channels, and calls to action for key accounts and personas within those accountsDevelop account focused playbooks including, but not limited to, outbound prospecting, email/nurture, digital/social marketing activities, and events (e.g., virtual, dinner meetings, lunch and learns, and hands-on workshops) with the goal of building pipeline and accelerating bookingsCollaborate with Global Campaigns, Product Marketing, PR & Comms to tailor content based on account strategy (e.g., customer stories, videos, social media, press)Provide Partner Account Managers with data and insights on key accountsExecute face-to-face and virtual programs such as half-day seminars, breakfast and dinner meetings, lunch and learns, and hands-on workshopsAct as the marketing point-of-contact for Partner Sales leadership, providing visibility into Partner marketing efforts as well as broader marketing initiatives across the companyServe as the Partner point-of-contact on cross-functional teams for various marketing programs including marketing campaign development, website design and development, and other effortsMeasure and report performance against established KPIs and goalsUp to 20% travel; mostly US regional-basedYour Competencies:Knowledge and experience in building and executing marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and face-to-face eventsAbility to devise new and innovative communication methods and assets to articulate Medidata’s messages and value propositions to customer accountsAbility to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflowsKnowledge of marketing processes and e-marketing systems; experience with lead scoring and nurturing methodologiesExperience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadershipAbility to adapt quickly to changing prioritiesPrevious experience supporting a large (20+) enterprise sales organization a plusExcellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and executionExcellent verbal and written communication skillsExcellent organizational and time management skillsSelf-motivated, able to assume responsibility and work autonomouslyYour Education & Experience:Requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or equivalent experienceRequires a minimum of 10 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the B2B / enterprise software industry; or equivalent years of experienceLife Sciences experience is desirableThe salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $170,000 to $185,000.Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off; and 10 paid holidays per year. #LI-MW1#LI-Hybrid Equal Employment OpportunityIn order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Covid StatementOur Company requires all U.S. employees to be fully vaccinated against COVID-19 and to provide documentation of full vaccination, unless qualified for a medical, religious or state-required accommodation or otherwise exempt consistent with applicable law. Although accommodation requests will be considered (and granted where appropriate/possible), it may be determined that a candidate is unable to adequately perform the essential functions of the position without imposing an undue hardship due to customer requirements, staffing needs, or other business reasons. Definition of full-vaccination: Employees are considered to be fully vaccinated two weeks after their second dose in a 2-dose series or two weeks after a single-dose vaccine.