We’re looking for a Head of Global Customer Marketing to be part of our growing Brand Marketing team in San Francisco. You’ll be responsible for building relationships and engagements with key customers and promoting their success stories to drive brand awareness and revenue growth.
This role will join Asana’s global marketing team and will focus on driving growth and building a brand that customers love. We’re looking for a leader who has built a high-impact customer marketing function and is a strong collaborator. We are looking for a leader who has built a high-impact customer marketing function and is a strong collaborator. You will be the go-to expert on our customers’ stories and partner with teams across the company to amplify them in marketing, sales, and investor relations efforts.
What you’ll achieve
Lead and grow a talented team of customer storytellers to be the go-to experts to tell our customers’ stories, their most impactful use cases with Asana, and opportunities to position them as thought leaders
Partner with teams across the company to amplify our customers’ stories in marketing, sales, and investor relations efforts
Proactively identify and prioritize the most impactful opportunities to leverage our customers across marketing campaigns, press and thought leadership, events, analyst and investor engagements, and sales conversations
Partner with our global sales and customer success teams to better understand their accounts, build customer relationships, and source the most compelling customer stories and proof points
Champion and optimize our database of existing customer content, and drive ongoing adoption and continuous improvement of outputs
Optimize the story development process from interview to promotion, working with other marketers to create content in the form of written case studies, videos, quotes, speaking opportunities, and other formats
Scale and evolve our executive customer engagement forums, including our Customer Advisory Board, as a way to deepen executive relationships and support revenue growth
Maintain a pulse on customer marketing and advocacy trends in the industry and among competition, and bring new, innovation ideas for leveraging customer stories on Asana’s marketing and sales programs
Minimum 8 years of customer marketing experience
Experience managing and leading teams – you’re a hands-on manager who can effectively balance leading a team with being an active contributor
Strong understanding of the customer experience and how to leverage customer advocates to drive business growth, preferably in B2B or in the tech/SaaS industry
You thrive in ambiguity and are incredibly solutions-oriented
Meticulous in creating organization, structure, and documentation, while also doing great things fast
Strategic program owner who can influence across levels and prioritize measurable business outcomes over the volume of outputs
Strong relationship builder and listener, who has exceptional written/oral, presentation, and deck-building skills
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $207,000 – $279,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
- Address San Francisco, CA
- Salary Offer 250.000 +