Head of Marketing

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a passionate Marketing leader looking to solve complex problems and able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities:
Build and enhance recognition of VSL brand and productsWork closely with CEO to define, implement, and manage VSL’s marketing strategy for optimal performance and resultsBuild, further develop, and leverage relationships with industry media to evangelize the VSL brand, mission, and movement in the market.Work with Senior PMM and internal stakeholders to plan, create, and launch creative campaigns and compelling stories around VSL announcements and initiatives that resonate with audiencesEstablish goals and create strategy for meeting marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metricsWork closely with Sales and Business Development Leaders to enhance and align effortsBe an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
Requirements:
Bachelor’s or Master degree in marketing or related discipline; MBA preferred15+ years of marketing experience, preferably in related industry (deep-tech, SaaS, pharmaceutical, biotech)5+ years of marketing leadership experienceProven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategyExperience in building brand awareness and recognitionStrong leadership and communication skillsYou are entrepreneurial and work well in a rapidly changing environmentYou are creative and innovativeYou are customer-centric and can identify and meet customer needsYou have experience working cross-functionally to ensure marketing programs are in line with company objectivesYou are metric driven and have the ability to draw insight from complex marketing data