We're building a new kind of social platform for dog people, starting in New York City.
Our ambition is to create something that sits at the intersection of dogs, culture, community, and the internet. Think less traditional pet brand, more media platform with a distinct personality and a genuinely engaged audience.
We're looking for a creative, resourceful, and extremely online Social Media & Community Manager to help bring that vision to life.
The Role
You'll work directly with our creative lead to build our social presence from the ground up.
This is a hands-on creative role. You'll help develop our voice, create original content, discover interesting stories, connect with dog owners across New York, and build the systems that encourage our community to participate.
We want someone who can take an idea and run with it, whether that's turning a funny dog video into a viral post, discovering a particularly interesting dog owner in Brooklyn, or figuring out how to get people consistently submitting content of their own.
What You'll Be Doing
Content & Social Media
Manage our Instagram, TikTok, and other relevant social channels.
Create, edit, and publish engaging short-form content, including Reels, TikToks, memes, and original series.
Identify emerging trends, formats, and conversations we can participate in.
Help develop a recognizable voice and visual identity across our channels.
Build and maintain a consistent content calendar.
Community & User-Generated Content
Design and manage initiatives that encourage dog owners to submit their own photos, videos, and stories.
Proactively discover, engage with, and feature interesting dogs and their owners.
Build relationships with local creators, dog influencers, and neighborhood communities.
Manage community engagement, including comments, DMs, and outreach.
Develop repeatable systems for sourcing, organizing, and publishing community-submitted content.
Editorial & Original Content
Help produce recurring editorial series, including Dogs of New York, spotlighting the city's dogs and the people behind them.
Assist with identifying and coordinating subjects for interviews and street-level content.
Collaborate on creative concepts, social campaigns, and neighborhood activations.
Capture content on the ground at dog parks, events, boutiques, and other locations across NYC.
Growth & Experimentation
Test different content formats and distribution strategies.
Track engagement, audience growth, content performance, and community participation.
Identify what resonates and develop more of it.
Bring new ideas to the table consistently. We want someone with creative instincts, not someone waiting for instructions.
Who We're Looking For
Someone with strong instincts for what makes content entertaining, shareable, and culturally relevant.
Experience creating and managing social content, whether for a brand, publication, creator, or your own successful account.
Comfortable filming and editing short-form video.
Strong writing skills and a natural understanding of internet humor and tone.
Organized, proactive, and comfortable operating independently.
Based in New York City and excited to explore its neighborhoods and communities.
A genuine interest in dogs and the people who love them.
Bonus points if you have experience building online communities, running UGC campaigns, conducting street interviews, or creating content for a media or lifestyle brand.
Why Join?
This is an opportunity to get involved at the very beginning of a new brand and play a meaningful role in shaping its identity.
You'll have real creative input, room to experiment, and the opportunity to build something with a distinctive voice and audience.
We're a small operation, and we value initiative, taste, humor, and resourcefulness over corporate marketing experience.
Role requirements
Required skills
Create, edit, and publish engaging short-form content, including Reels, TikToks, memes, and original series.
Manage our Instagram, TikTok, and other relevant social channels.
Comfortable filming and editing short-form video.
Strong writing skills and a natural understanding of internet humor and tone.
Organized, proactive, and comfortable operating independently.
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