US Senior Marketing Manager

Affordable Art Fair | New York, NY Full-time Hybrid $ 95,000 - 125,000 per year
Description
The RoleReporting to the US Regional Managing Director, the US Senior Marketing Manager will be a key member of the US leadership team, responsible for developing and delivering the year-round marketing strategy for Affordable Art Fairs in the United States.Working closely with the US Fair Directors, the Marketing team, agencies, and external partners, the Senior Marketing Manager will lead an integrated, multi-channel approach designed to grow brand awareness, attract and convert new audiences, driving art sales and revenue across our US fairs. The successful candidate will be equally comfortable setting the overarching marketing strategy and getting into the detail of campaign planning, budgets, reporting, and team management.The CompanyFounded 25 years ago, Affordable Art Fair is the largest organizer of art fairs in the world. This year, we host 18 fairs in 15 cities worldwide including Austin, Boston, Houston and New York in the US. Our mission is to make the joy of collecting art accessible to everyone, regardless of taste, style, and budget. All artworks are within a price ceiling to create an approachable environment for collectors at all levels and, by exhibiting only living artists, we aim to contribute to the contemporary arts ecosystem by supporting artists’ livelihoods.Key Responsibilities:US Market Strategy & Business DevelopmentLead the overarching US marketing and market development strategy, ensuring alignment with the company's long-term commercial objective, KPIs, and global brand vision.Identify opportunities for brand expansion into new US cities and markets, developing strategic approaches to new locations where the brand has little or no existing presence.Bring a sophisticated understanding of how to enter unfamiliar markets, assess local consumer behavior, identify competitive landscapes and develop strategies that establish meaningful local relevance.Develop market-entry strategies that consider brand awareness, audience potential, local partnerships, cultural positioning, commercial opportunities and long-term growth potential.Establish a consistent framework for building and developing the brand across multiple US markets.Brand Leadership & PositioningDevelop long-term strategies to increase brand recognition, credibility and consumer affinity, positioning Affordable Art Fair as an important part of the cultural fabric of each city in which it operates.Identify opportunities to expand the brand's reach beyond traditional art audiences, developing new relationships with consumer communities, cultural institutions and lifestyle audiences.Provide strategic direction on the brand's evolution and ensure that its proposition remains relevant, distinctive and commercially compelling.Audience & Commercial Growth StrategyDevelop long-term strategies for audience acquisition, customer development and retention, with a focus on growing new collector audiences and increasing engagement with the brand.Identify opportunities to reach new consumer segments and expand the demographic and geographic reach of the fairs.Translate consumer insights, market intelligence and audience data into strategic recommendations that support attendance, art sales, revenue growth and customer loyalty.Work with Fair Directors to ensure marketing strategy is closely connected to exhibitor success, visitor experience and the commercial performance of each fair.Team Leadership & DevelopmentLead, manage, and build the team's marketing capability through coaching, training, and knowledge sharing.Create a culture of creativity, accountability and data-led decision-making.Provide leadership and direction to external agencies and specialist partners, from PR agencies to Digital ones, ensuring their expertise and resources are aligned with the wider business strategyCross-Functional & Global CollaborationOwn the strategic direction of the US marketing investment, ensuring resources are allocated in line with market opportunity, commercial priorities and long-term business objectives.Work closely with Global Marketing to ensure the US business benefits from international brand expertise while contributing American market insights and experience to the wider organization.Translate global strategies into effective US campaigns while sharing US insights, learnings, best practices, and performance data with the Marketing team and other regions.REQUIRED EXPERIENCE5+ years of experience in marketing B2C consumer events in the United States with 5+ years of experience managing marketing agencies or working at a marketing agencyLeadership experience in owning and delivering many multi-channel, full-funnel marketing strategies and campaigns simultaneously.Involvement in launching a proven brand into a US new market is a major plusProven understanding in managing significant marketing budgets and using data and analytics, to drive growth and inform investment.SKILLSExcellent written and verbal communicator with highly effective time management and organizationCreative and strategic thinker, self-directed learner, and data-driven marketerCommercial acumen with a passion and energy in the workplaceWorking ScheduleFull time position of 40 hours per week on a hybrid schedule with home base in Austin or New York City. Participation in additionally scheduled special events on some weekends and evenings required in addition to the fair weeks. When evening and weekend work takes place at any of our fairs, we provide time off in lieu (TOIL). Travel approximately 20-30% of the year.
Ramsay Fairs is committed to building a workplace that is welcoming, inclusive and respectful of all employees.

Role requirements

Minimum relevant experience: 5 years

Required skills

5+ years of experience in marketing B2C consumer events in the United States 5+ years of experience managing marketing agencies or working at a marketing agency Leadership experience in owning and delivering many multi-channel, full-funnel marketing strategies and campaigns simult Excellent written and verbal communicator with highly effective time management and organization Creative and strategic thinker, self-directed learner, and data-driven marketer Commercial acumen with a passion and energy in the workplace
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